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Script text
Hi [Prospect Name], this is [Your Name] from [Company].
I'll be upfront — this is a cold call, so I'll keep it brief.
The reason I'm calling: We work with [type of company] to help them [specific outcome — e.g. "reduce their onboarding time by about 40%"].
I don't know if that's relevant for you right now — but I thought it was worth a quick conversation to find out.
Do you have 2 minutes, or is now a bad time?
[If yes, continue. If no:]
"Totally understand. When would be a better time to talk — would [day] work?"
[If yes to the 2 minutes:]
Great. So my one question for you is — right now, how are you handling [specific process/problem]?
[Listen. Qualify. Pivot to discovery.]