📋 Expectation Management Script

What to Say - Breaking Bad News to a Customer Script

Bad news delivered badly creates angry customers. This script structures the conversation as: the news, the honest reason, and two specific options — so the customer leaves with a path forward, not just a disappointment. Free to use — customize and start reading with our teleprompter in seconds.

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Script text

[Name], I have an update for you and I'm going to be direct about it: [The Bad News — e.g. the part is backordered for another two weeks / the refund has been declined by the payment processor / the technician slot isn't available until Month].

I know that's not what you wanted to hear, and I'm not going to sugarcoat it.

The reason for this is [Brief, honest explanation — one sentence]. I can't promise a workaround on that specific issue, but here's what I can control: the path forward.

I've identified two options for you:

Option A is [First Alternative — describe it clearly, including any trade-offs].
Option B is [Second Alternative — describe it clearly, including any trade-offs].

Neither of these is a perfect solution, but one of them is going to be the least-bad path forward for your situation. Which sounds more workable for you?

[Let them decide. Don't push one over the other.]

[Once they've chosen:]
Okay — I'm going to prioritise [Their Choice] right now while I have you on the line, so you don't have to follow up on this.

[Action + confirmation.]

I've added a full note to your account. If anything changes on our end, you'll hear from us before your [New Date or Milestone] — you won't be chasing us.