Fill in your details
The script updates automatically as you type, click Play in ScriptScroller when you're ready
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Script text
What you'll need to fill in
This script has 9 details to fill in before you read it. Have these to hand — the customizer above updates the script as you type:
- Product Name
- most visually striking feature
- description
- specific detail that stands out
- unexpected feature or benefit
- alternative / competitor
- clear, honest comparison
- target user
- outcome
It also contains 3 stage directions in grey. Those are instructions to you, not lines to say out loud — they mark where to pause, listen, or wait for a response.
That timing assumes about 130 words a minute, which is a normal conversational pace. If you are presenting to a room you will likely go slower; if you are nervous you will go faster. Read it aloud once and time yourself before it matters.
When to use this script
Use this when your demo keeps turning into a feature tour. The failure mode is well known: the presenter knows the product intimately, shows everything, and the prospect leaves without understanding what it would do for them. A script forces you to pick an outcome and build the demo around it.
It is particularly valuable for the opening and the transitions between sections, where demos most often lose their narrative and become a sequence of screens.
Making it sound like you
- Lead with the outcome, not the interface. What changes for this customer is the demo; the buttons are just how you show it.
- Cut every feature that does not serve the story you picked. Completeness is what makes demos forgettable.
- Script the transitions so each section explains why you are showing it before you show it.
- Prepare the data in advance and write your narration around what will actually be on screen.
Reading it out loud
You will mostly be talking over a shared screen, so keep the script in a narrow window that stays visible without covering what you are demonstrating. Rehearse with the real product open — demo scripts almost always need adjusting once the actual loading times and click paths are in front of you.
More on the setup side: Teleprompter for Dual-Monitor Setups, Teleprompter for PC and Mac, Moving Text for Presentations.
Questions about this script
How long does this physical product showcase script take to read?
The script runs to about 141 words, which is roughly 1 min at a normal speaking pace of around 130 words a minute. Your own pace will vary, so time one read-through before you rely on the number.
What do I need to prepare before using this script?
There are 9 details to fill in: Product Name, most visually striking feature, description, specific detail that stands out, unexpected feature or benefit, alternative / competitor, and a few more. Enter them in the customizer and the script updates as you type, then opens straight in the teleprompter.
How long should a product demo be?
Shorter than most people run. Fifteen to twenty minutes of focused demonstration beats an hour of feature tour, because the prospect only needs to understand one thing well enough to want the next conversation.
Can I use a script while screen sharing?
Yes — keep it in a narrow window outside the region you are sharing, or on a second display. Share the specific application window rather than your whole desktop so the script never appears.
