Fill in your details
The script updates automatically as you type, click Play in ScriptScroller when you're ready
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Script text
What you'll need to fill in
This script has 8 details to fill in before you read it. Have these to hand — the customizer above updates the script as you type:
- Product
- timeframe
- timeframe of use
- genuine specific result
- one clear differentiator — keep it simple
- Surprise benefit
- product category
- Where to get it / CTA
It also contains 1 stage direction in grey. Those are instructions to you, not lines to say out loud — they mark where to pause, listen, or wait for a response.
That timing assumes about 130 words a minute, which is a normal conversational pace. If you are presenting to a room you will likely go slower; if you are nervous you will go faster. Read it aloud once and time yourself before it matters.
When to use this script
Use this when you need the first two seconds to work. Short-form video gives you almost no runway — the swipe decision happens before most people finish their first sentence — so the opening line carries more weight here than anywhere else. Writing it down is the only reliable way to make it sharp.
It also helps with consistency. If you are testing formats, running a series, or shooting several variations of a hook, a written script is what makes the comparison meaningful rather than a guess about which take felt better.
Making it sound like you
- Rewrite the first line until it can stand alone as the reason to keep watching. Everything else is secondary.
- Cut ruthlessly for length. Short-form rewards compression, and almost every first draft is twice as long as it needs to be.
- Keep the sentences short enough to say in one breath. Long written clauses are what make short-form delivery sound stilted.
- Write for sound off as well as on. If the point only lands through audio, add it to your on-screen text too.
Reading it out loud
Portrait framing needs much shorter lines than a landscape screen — around half the width — and the script needs to sit high, close to the lens. Rehearse the hook a few times before recording so the opening is delivered rather than read; the rest can be looser.
More on the setup side: Teleprompter for Vertical Video, Teleprompter for iPhone & Mobile, Teleprompter for DJI Osmo Pocket 3 Setups.
Questions about this script
How long does this product feature / ugc ad script take to read?
The script runs to about 108 words, which is roughly 50 sec at a normal speaking pace of around 130 words a minute. Your own pace will vary, so time one read-through before you rely on the number.
What do I need to prepare before using this script?
There are 8 details to fill in: Product, timeframe, timeframe of use, genuine specific result, one clear differentiator — keep it simple, Surprise benefit, and a few more. Enter them in the customizer and the script updates as you type, then opens straight in the teleprompter.
Can you use a teleprompter for TikTok without it being obvious?
Yes, with short lines and short takes. Keep the reading column narrow so your eyes stay still, put the script high on the screen near the lens, and cut between beats rather than reading the whole thing in one pass.
How long should a short-form script be?
Short enough to deliver comfortably in the length you are targeting. Most people speak around 130 words a minute, so a thirty-second piece is roughly 65 words — usually far less text than a first draft contains.
