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Script text
Hi [Client Name], great to finally connect with you. Before we get started, I just want to set a quick frame for our time today.
The next [Duration — e.g. 45 minutes] is completely for you. My only agenda is to understand where you are, where you want to go, and whether I'm the right person to help you get there. There's zero pressure here — okay?
[Pause for confirmation.]
So let's start there. In your own words — what's going on for you right now, and what made you reach out at this particular moment?
[Listen. Take notes. Reflect back what you hear.]
When you imagine this problem being completely solved — what does that actually look like in your life? Be as specific as you can.
[Listen deeply. Ask: "And what else?"]
What have you already tried? What's worked, even partially, and what hasn't?
[Reflect back the gap between where they are and where they want to be — use their exact words.]
Based on everything you've shared, here's what I'm hearing: [Summarise the core problem in their language].
I work with [Type of client] to [Core transformation]. The way I do that is through [Brief description of your coaching format — e.g. a 12-week 1:1 programme].
Here's what that looks like: [Describe 2–3 key elements of your offer].
The investment is [Price or range].
Does any part of that feel like a fit for where you are right now?
[Pause. Let them respond. Don't fill the silence.]
What you'll need to fill in
This script has 9 details to fill in before you read it. Have these to hand — the customizer above updates the script as you type:
- Client Name
- Duration
- Listen deeply. Ask: "And what else?"
- Summarise the core problem in their lang…
- Type of client
- Core transformation
- Brief description of your coaching format
- Describe 2–3 key elements of your offer
- Price or range
It also contains 4 stage directions in grey. Those are instructions to you, not lines to say out loud — they mark where to pause, listen, or wait for a response.
That timing assumes about 130 words a minute, which is a normal conversational pace. If you are presenting to a room you will likely go slower; if you are nervous you will go faster. Read it aloud once and time yourself before it matters.
When to use this script
Use this to prepare for the conversations you keep handling inconsistently. Discovery calls, first sessions, difficult feedback, and clients who want to quit all recur across a coaching practice, and improvising each one afresh produces wildly variable results. A script is a rehearsal of the structure, not a text to read to a client.
The value is mostly in preparation. Working through the wording in advance means you have already decided how to phrase the hard question, which frees you to actually listen when the session happens.
Making it sound like you
- Turn statements into questions wherever you can. Coaching works through the client's own realisations.
- Prepare the hard question exactly. Under the pressure of a real session, that is the one that gets softened into uselessness.
- Leave deliberate silence in the structure. The pause after a difficult question is doing the work.
- Adjust the language to your modality and your client. Borrowed frameworks sound borrowed.
Reading it out loud
Never read this to a client — use it to prepare, then keep at most a few prompts visible during the session. If the call is on video, keep any notes near the webcam so glancing at them does not read as disengagement, which in a coaching context is more damaging than in most.
More on the setup side: Teleprompter for Webcam, Teleprompter for Laptop, Moving Text for Scripts.
Questions about this script
How long does this coaching discovery & enrollment call script take to read?
The script runs to about 236 words, which is roughly 1 min 49 sec at a normal speaking pace of around 130 words a minute. Your own pace will vary, so time one read-through before you rely on the number.
What do I need to prepare before using this script?
There are 9 details to fill in: Client Name, Duration, Listen deeply. Ask: "And what else?", Summarise the core problem in their lang…, Type of client, Core transformation, and a few more. Enter them in the customizer and the script updates as you type, then opens straight in the teleprompter.
Should I read a coaching script to a client?
No. Use it to prepare and to settle the wording of the difficult questions in advance, then keep only a few prompts in view. A coaching session that sounds delivered rather than heard undermines the relationship.
How do I use notes without seeming distracted?
Keep them minimal and positioned near your camera if the session is remote. A few key prompts you glance at are invisible; a full script you track down the page is not.
