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Script text
Welcome, everyone. I'm so glad you're here.
My name is [Your Name], and for the next [Duration], I'm going to show you [Specific promised outcome — e.g. the exact three-step system I use to help clients sign their first five coaching clients without a large audience].
A quick note before we start: stay to the end. I'm going to share [Bonus — a framework, a worksheet, or a resource] with everyone who makes it to the last section, and I'll also be taking live questions.
Now, a little context on why I'm the right person to teach you this.
[2–3 sentences of credibility — specific results, not vague claims. E.g. In the last two years, I've helped over 400 coaches build their practice from scratch. Before that, I spent seven years as a [Previous Role], which gave me [Relevant insight].]
Here's what we're going to cover today:
[Module or Section 1 — tease the outcome, not just the topic]
[Module or Section 2]
And [Module or Section 3 — make this sound like the most valuable part]
One request: turn off your notifications and close your other tabs. What I'm about to share works — but only if you're actually here.
Let's get into it.
What you'll need to fill in
This script has 9 details to fill in before you read it. Have these to hand — the customizer above updates the script as you type:
- Your Name
- Duration
- Specific promised outcome
- Bonus — a framework, a worksheet, or a r…
- 2–3 sentences of credibility — specific…
- Relevant insight
- Module or Section 1 — tease the outcome,…
- Module or Section 2
- Module or Section 3 — make this sound li…
That timing assumes about 130 words a minute, which is a normal conversational pace. If you are presenting to a room you will likely go slower; if you are nervous you will go faster. Read it aloud once and time yourself before it matters.
When to use this script
Use this to prepare for the conversations you keep handling inconsistently. Discovery calls, first sessions, difficult feedback, and clients who want to quit all recur across a coaching practice, and improvising each one afresh produces wildly variable results. A script is a rehearsal of the structure, not a text to read to a client.
The value is mostly in preparation. Working through the wording in advance means you have already decided how to phrase the hard question, which frees you to actually listen when the session happens.
Making it sound like you
- Turn statements into questions wherever you can. Coaching works through the client's own realisations.
- Prepare the hard question exactly. Under the pressure of a real session, that is the one that gets softened into uselessness.
- Leave deliberate silence in the structure. The pause after a difficult question is doing the work.
- Adjust the language to your modality and your client. Borrowed frameworks sound borrowed.
Reading it out loud
Never read this to a client — use it to prepare, then keep at most a few prompts visible during the session. If the call is on video, keep any notes near the webcam so glancing at them does not read as disengagement, which in a coaching context is more damaging than in most.
More on the setup side: Teleprompter for Webcam, Teleprompter for Laptop, Moving Text for Scripts.
Questions about this script
How long does this masterclass & free training opener script take to read?
The script runs to about 195 words, which is roughly 1 min 30 sec at a normal speaking pace of around 130 words a minute. Your own pace will vary, so time one read-through before you rely on the number.
What do I need to prepare before using this script?
There are 9 details to fill in: Your Name, Duration, Specific promised outcome, Bonus — a framework, a worksheet, or a r…, 2–3 sentences of credibility — specific…, Relevant insight, and a few more. Enter them in the customizer and the script updates as you type, then opens straight in the teleprompter.
Should I read a coaching script to a client?
No. Use it to prepare and to settle the wording of the difficult questions in advance, then keep only a few prompts in view. A coaching session that sounds delivered rather than heard undermines the relationship.
How do I use notes without seeming distracted?
Keep them minimal and positioned near your camera if the session is remote. A few key prompts you glance at are invisible; a full script you track down the page is not.
