🔄 Re-engagement Script

What to Say - Customer Win-Back Call Script (Lapsed Customer)

Win-back calls fail when they feel like a pitch. This script succeeds by admitting the gap honestly, leading with real improvements the customer asked for, and offering value with zero commitment. Free to use — customize and start reading with our teleprompter in seconds.

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Script text

Hi [Name], it's [Your Name] calling from [Company Name].

I was reviewing some accounts today and I noticed it's been about [Time — e.g. six months] since we last saw you with us. I just wanted to reach out personally.

I'm not calling to sell you anything today — I promise this isn't that kind of call.

I wanted to be honest: we know there were things that weren't working well when you left. And I think if I asked you, you'd be able to tell me exactly what they were.

The reason I'm calling is that your feedback — and feedback from customers like you — is actually part of why we've made some significant changes since then.

Specifically, we've added [Feature or Improvement 1] and [Feature or Improvement 2]. Both of those came directly from conversations with customers who had the same frustrations you described.

I'd love your honest take on whether it's better now. So here's what I'd like to offer: a [14-day Free Access / Trial Period / No-Commitment Pass] to the new version. No credit card, no billing, no obligation.

If it still doesn't solve [The Old Pain Point] — completely fair, and I'll make a note of that. But if it does, we'd love to have you back.

Want me to activate that for you right now while I have you on the line?